Over the past few months, I’ve ran into some folks in the fitness industry that really make the industry as a whole look bad. Here’s a list of those people:
- High Pressure Sales Person - Now, don’t get me wrong, I’ve stated many times on this blog that trainers and coaches need to work on their sales ability. But, there is a difference between being a good sales person and being pushy. Pushy comes off as desperate. No one likes desperate and it makes you look foolish. At Nunn’s Performance Training, we meet with the prospect face to face, establish a rapport with them, and show them how we can help them. At that point, if we’ve earned their business, then we continue. If not, then that’s fine too. I refuse to have a client who has any sort of buyer’s remorse because they were pressured into something they didn’t want or didn’t see value in.
- The Trainer or Gym Owner Who Doesn’t Work Out - I think it’s funny that this person is usually guilty of being number one as well. Hmmmmm I wonder why that is? I’m not saying that every trainer needs to look like an elite level bodybuilder, I’m just saying that you have to at least believe in the product that you are selling. Otherwise, who will believe in you?
- The High Intensity Trainer - This trainer believes that the value of a workout rests soley on whether or not the client threw up. If they didn’t throw up, it wasn’t hard enough. This trainer doesn’t retain very many clients.
- The Infomercial Trainer - This person probably had a modeling or acting career at some point and ended up selling workout DVD’s. This person has aweful technique and is usually just another number 3 that managed to make it on TV. We could also call this person Millian Jicheals.
- The Excessive Marketing Guy - Don’t take this the wrong way. Marketing is an essential part of doing business. It’s just that some people take this too far. If you are sending out email blasts daily, or in some cases, two times a day (!), you aren’t marketing. You are bothering people. Again, this comes off as desperate. Email newsletters are fine, they just have to have quality content and should go out bi-weekly or monthly. Not daily or hourly!
- The Creeper- The guy who always hits on his clients and/or touches them in weird ways. He’s usually guilty of wearing cut off shirts with his nipples showing or no shirt at all. He’s been known to offer services at a discount, but only if it happens at your house.
And there you have it. These are some people that make my industry bad. Sure, there are many others. These are just a few.
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