There is a recent blog post on the strengthcoach blog about the disconnect between the trainer and client. Read the post here. I really liked the post and thought that I would share it with you.
The article talks about the difference between what is important to the client and what the trainer perceives to be important to them. While fitness may be the number one priority for the trainer, it may only be 3rd or 4th on the list for the client. To the client, fitness is typically just something they do a couple of times per week to fulfill a need to lose weight, reduce medications, or increase self-esteem. The quicker the trainer realizes this, the better.
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